Henry Ford’s adroit quote sums up the character of the Ford Motor Company; “If you think you can do a thing or think you can’t do a thing, you’re right” And “can do” is exactly what the company founded by Mr. Ford did in 1964.
LeMay asked for the design of the “Masters of Mustang” exhibit to tell the story of the individuals that anticipated what young car buyers wanted, and who developed a brilliant automobile to meet their aspirations. The result was a striking visual environment that delved into the product highlights, people and cultural milestones of the car’s fifty-year history.
With inspiration from 1950s automobile advertisements from the original Mustang era, Arscentia created an enthralling exhibit that not only featured the iconic cars themselves, but also shed light on the unique personalities of the "Masters of Mustang" and reflected the inspiration and optimism of the time.
Utilizing a black background, large headlines, minimal text and the play between classic cars and stylish drivers, we visualized the story of the "perfect storm." It was a story about the right time, the right place, the right people and the right cultural enthusiasm that produced the perfect car for the time—the Ford Mustang.
Strategy, Concept, Design, Content development, Fabrication, Installation