Regence BlueShield

Prospect Campaign Mailer


Insurance for the Long Run.

Regence BlueShield wanted to reach out to the top employers in the Puget Sound region, engaging them in conversation about switching their corporate health insurance plans. Focusing on health and innovation for over 100 years, Regence had a specific benefit over other insurance providers.

The goal of the project was to create a compelling direct mail piece that supported Regence’s commitment to innovation, wellness and the future. Arscentia helped Regence achieve their goal by creating a powerful, engaging package that was sent to decision-makers at the top 100 employers in the area.

A Fitbit (a personal health-tracking tool) was creatively housed in each mailer, along with dynamic messaging and graphics that supported the theme of partnership, advancement and long-term wellness.

“My experience with Arscentia has been outstanding. They are a hard working firm dedicated to providing a great product on your timeline and in your budget. They were responsive to emails and calls and honest about expectations. We love our creative packaging solution! They really hit the nail on the head with what we were looking for. We hope to work with them again in the future.”

Kendal Sasso | Regence BlueShield, Field Marketing Analyst

Concept, Design, Content development