LeMay—America’s Car Museum

VeeDub Bohemian Beauties Exhibit


German Roots. American Soil.

Arscentia helped America's Car Museum celebrate the impact of an unlikely German car brand—Volkswagen—on a restless postwar America ripe for change. The “people's car” captured the imagination with its quirky designs, while the simple and elegant technology provided a platform for personal expression. The result was an exhibit capturing the culture of customization that had a lasting impact on America and embodied the free spirit of an entire era.

Strategy, Research, Content development, Design, Print & fabrication, Installation